Green shoots at the grassroots - in partnership with FNF
  Dec 15, 2020     News, Document, Video, South Africa, business, investment, green economy, Case Study, international, green SMME, Resilience

The COVID-pandemic continues to have devastating effects on families, communities and nations. Amid these challenging circumstances, we are also choosing to see the green shoots at grassroots: The hopeful impact of a focused effort to keep pursuing the vision of a thriving, prosperous Africa mobilised by the green economy.

Through this campaign partnership with FNF, we wanted to showcase tangible examples of resilience in action in the green economy (through GreenCape projects that have delivered impact during lockdown), demonstrating to decision-makers that (sometimes work-in-progress) solutions implementation, guided by strong values, is the key to ensure economic recovery - to move with agility from surviving to adapt to thrive. Shifting the dial through values-driven impact-focused action


This green shoots at the grassroots campaign consisted of a promoted video and a case study on local economic opportunity emerging in the post-COVID green economy.